Lyft is a cab service which prides itself on having a friendly and affordable alternative to regular cabs.
Figuring out how to call a cab through Lyft’s app is very straightforward. The sign in process is easy because you can do it through Facebook. Once you have been successfully on-boarded, using the app is also easy. The sole purpose of the app is to allow you to call a cab. In order to do that, just tap the big green button at the bottom of the screen. The app automatically locates you - it doesn't work without enabled location services - this way you are not wasting time trying to narrow down your exact location. If you are not 100% sure where you are, this comes in very handy. (You can adjust the pickup location if you want to.) All in all, to call a Lyft you just press the big green button. How simple is that? In terms of being intuitive, the app has it all figured out.
The biggest asset of this app is its transparency. All the things you’d ever need or want are right there on the main screen. You don’t need to wander around the app to find out how many cars are nearby or which button to tap to call a ride. Any and all pertinent information is all there for you. Once you have called a Lyft, the screen does change to show you where the driver is at and some information about them. Let’s say her name is Sarah; you are given her picture and the type of car she drives. This is for both security purposes and ease of use. Using the Lyft app doesn’t need to be intuitive because it gives you only the information you’d need; it keeps the information to the absolute minimum to make sure that user has simple yet fantastic experience.
Take away: The more obvious your app is to use the better. Give the user everything they would need from you and nothing more.
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16 topics, 32 apps, PDF
21 topics, 42 apps, PDF